Philip Kotler művei

Marketing 4.0 - Moving from Traditional to Digital

Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for n...

Marketing 5.0 - Technology for Humanity

Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the "Four P's of Mar...

Marketing for Hospitality and Tourism, Global Edition

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this ...

Marketing Management, Global Edition

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler...

Principles of Marketing, Global Edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, globa...

Marketing-Management - Konzepte - Instrumente - Unternehmensfallstudien

Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten, auf die Marketing trifft, verknüpft. Dr...

Grundlagen des Marketing

Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. Auch die achte Au...

Marketing 6.0 - Die Zukunft ist immersiv

Markenschuhe für den eigenen Videospielavatar, Augmented Reality im Wohnzimmer zur Planung des nächsten Möbelkaufs: Im Metamarketing werd...

Framework for Marketing Management, A, Global Edition - European Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

Marketing Management

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text bot...

Marketing 6.0 - The Future Is Immersive

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebra...

Marketing: An Introduction, Global Edition - An Introduction, Global Edition

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects m...

Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft

Marketing 5.0 - Technologie für die Menschheit

Marketing menedzsment + Döntésorientált marketing - Decision-oriented marketing + Bevezetés a piackutatásba (3 mű)