Marketing - Economics - Social Sciences, Law, Economics - English books - Idegen nyelvű

idegen

Sharp, Byron

How Brands Grow - What Marketers Don't Know

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

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12 663 Ft

Eredeti ár: 13 329 Ft

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Holiday, Ryan

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

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5 909 Ft

Eredeti ár: 6 220 Ft

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Lindstrom, Martin

Buyology - Truth and Lies About Why We Buy

Random House LLC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

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7 532 Ft

Eredeti ár: 7 928 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - Taking Control of the Customer Conversation

Penguin LLC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

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13 035 Ft

Eredeti ár: 13 721 Ft

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Vaynerchuk, Gary

Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy Social World

Harper Collins Publ. USA, 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

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8 658 Ft

Eredeti ár: 9 113 Ft

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Tetlock, Philip E. - Gardner, Dan

Superforecasting - The Art and Science of Prediction

Random House LLC US, 2016

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

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4 904 Ft

Eredeti ár: 5 162 Ft

idegen

Hormozi, Alex

$100M Offers - How To Make Offers So Good People Feel Stupid Saying No

Acquisition.com, 2021

** OVER 300,000 COPIES SOLD!! ** Number 1 Amazon BEST SELLER over the last 74 weeks! I took home more in a year than the CEOs of McDonald...

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11 343 Ft

Eredeti ár: 11 940 Ft

idegen

Godin, Seth

This is Marketing - You Can't Be Seen Until You Learn To See

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

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8 570 Ft

Eredeti ár: 9 021 Ft

idegen

Miller, Donald

Building a Story Brand - Clarify Your Message So Customers Will Listen

Harper Collins Publ. USA, 2017

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatic...

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6 118 Ft

Eredeti ár: 6 439 Ft

idegen

Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 4.0 - Moving from Traditional to Digital

John Wiley & Sons, 2017

Praise for MARKETING 4.0 "The technology world moves so quickly today that each change accelerates the next. It's critical in such an env...

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10 598 Ft

Eredeti ár: 11 155 Ft

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Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan

Value Proposition Design - How to Create Products and Services Customers Want

John Wiley & Sons, 2014

A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design

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14 128 Ft

Eredeti ár: 14 871 Ft

idegen

Sugarman, Joseph

The Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

John Wiley & Sons, 2007

A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for pr...

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10 653 Ft

Eredeti ár: 11 213 Ft

idegen

Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 5.0 - Technology for Humanity

Wiley John + Sons, 2021

PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging...

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12 024 Ft

Eredeti ár: 12 656 Ft

idegen

Beckwith, Harry

Selling the Invisible - A Field Guide to Modern Marketing

Hachette Book Group USA, 2012

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how an...

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7 930 Ft

Eredeti ár: 8 347 Ft

idegen

Tapscott, Don - Tapscott, Alex

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

Penguin LLC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

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5 741 Ft

Eredeti ár: 6 043 Ft

idegen

Knaflic, Cole Nussbaumer

Storytelling with Data - A Data Visualization Guide for Business Professionals

John Wiley & Sons, 2015

Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to co...

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16 508 Ft

Eredeti ár: 17 376 Ft

idegen

Serhant, Ryan

Sell It Like Serhant - How to Sell More, earn more, and become the ultimate Sales Machine

Hachette Book Group USA, 2018

"Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of ec...

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11 212 Ft

Eredeti ár: 11 802 Ft

idegen

Ziglar, Zig

Zig Ziglar's Secrets of Closing the Sale - For Anyone Who Must Get Others to Say Yes!

Penguin LLC US, 1985

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, house...

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7 952 Ft

Eredeti ár: 8 370 Ft

idegen

Klaff, Oren

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

McGraw-Hill Education Ltd, 2011

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextron...

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9 615 Ft

Eredeti ár: 10 121 Ft

idegen

Moore, Geoffrey A.

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

Harper Collins Publ. USA, 2014

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

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9 958 Ft

Eredeti ár: 10 482 Ft

idegen

Ammous, Saifedean

The Bitcoin Standard - The Decentralized Alternative to Central Banking

Wiley John + Sons, 2018

THE ESSENTIAL GUIDE TO BITCOIN'S HISTORY, PROPERTIES, USES, AND FUTURE In The Bitcoin Standard, economist Saifedean Ammous walks readers ...

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12 659 Ft

Eredeti ár: 13 325 Ft

idegen

Wu, Tim

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Random House LLC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

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5 128 Ft

Eredeti ár: 5 397 Ft

idegen

Hennessy, Brittany

Influencer - Building Your Personal Brand in the Age of Social Media

Penguin LLC US, 2018

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

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7 134 Ft

Eredeti ár: 7 509 Ft

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Belfort, Jordan

Way of the Wolf

Simon + Schuster LLC, 2018

Originally published in hardcover in 2017 by North Star Way.

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7 528 Ft

Eredeti ár: 7 924 Ft

idegen

Dixon, Matthew - Adamson, Brent

The Challenger Sale - How To Take Control of the Customer Conversation

Penguin Books Ltd (UK), 2013

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

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8 559 Ft

Eredeti ár: 9 009 Ft

idegen

Romaniuk, Jenni

Building Distinctive Brand Assets

Oxford University Press, 2018

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

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12 024 Ft

Eredeti ár: 12 656 Ft

idegen

Eklund, Fredrik - Littlefield, Bruce

The Sell - The Secrets of Selling Anything to Anyone

Penguin LLC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

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6 735 Ft

Eredeti ár: 7 089 Ft

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Jordan, Jason - Vazzana, Michelle

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most "Sales may be an art, but sales management is a science. Cracking the S...

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13 949 Ft

Eredeti ár: 14 683 Ft

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Romaniuk, Jenni - Sharp, Bryon

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Oxford University Press, 2021

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What ...

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14 472 Ft

Eredeti ár: 15 233 Ft

idegen

De Soto, Drew

Know Your Onions: Corporate Identity - Get Your Head Around Corporate Identity Design and Deliver One Like the Big Boys

BIS Publishers, 2020

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector o...

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7 770 Ft

Eredeti ár: 8 178 Ft

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Burg, Bob - Mann, John David

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

Penguin LLC US, 2015

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful...

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10 785 Ft

Eredeti ár: 11 352 Ft

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Perri, Melissa

Escaping the Build Trap - How Effective Product Management Creates Real Value

O'Reilly Media, 2018

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather ...

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16 051 Ft

Eredeti ár: 16 895 Ft

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Cassatt, Amanda

Web3 Marketing - A Handbook for the Next Internet Revolution

Wiley John + Sons, 2023

Praise for Web3 Marketing "As ConsenSys' first CMO, Cassatt has long seen Web3 as a way for people to reclaim control of their digital id...

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11 011 Ft

Eredeti ár: 11 590 Ft

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Kotler, Philip - Keller, Kevin Lane - Chernev, Alexander

Marketing Management, Global Edition

Pearson Education Limited, 2021

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotle...

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40 516 Ft

Eredeti ár: 42 648 Ft

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Kapferer, Jean Noel

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

Kogan Page Ltd, 2015

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

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17 476 Ft

Eredeti ár: 18 395 Ft

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Youngblood, Michael - Chesluk, Benjamin

Rethinking Users - The Design Guide to User Ecosystem Thinking

BIS Publishers, 2020

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem:...

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12 242 Ft

Eredeti ár: 12 886 Ft

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Hormozi, Alex

$100M Money Models - How To Make Money

Acquisition.com, 2025

*Guinness World Record: Fastest Selling Non-Fiction Book in History* ** OVER 4,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book wil...

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9 406 Ft

Eredeti ár: 9 901 Ft

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Kemp, Oliver

Social Media Marketing 2024 - The Complete Social Media Marketing Guide

Oliver Kemp, 2023

Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking...

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11 191 Ft

Eredeti ár: 11 779 Ft

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Branding, Michael

Social Media Marketing 2021 and Digital Marketing - The Complete Online Business, Social Media Agency and Personal Brand Workbook for Beginners to Turn your Online Presence into a Money Making Machine

My Publishing Empire ltd, 2021

If you want to turn your business or personal brand into a money making machine, then keep reading! Entrepreneurs and influencers all aro...

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23 019 Ft

Eredeti ár: 24 230 Ft

antikvár

Piskóti István Rekettye Gábor Lehota József

Marketing Theory and Practice

Would you like to skyrocket your communication skills in your career, personal and intimate life? Would you like to be able to draw peopl...

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9 096 Ft

Eredeti ár: 9 574 Ft

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