Marketing - Economics - Social Sciences, Law, Economics - English books - Idegen nyelvű

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Holiday, Ryan

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

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4 641 Ft

Eredeti ár: 4 885 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - Taking Control of the Customer Conversation

Penguin LLC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

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12 287 Ft

Eredeti ár: 12 933 Ft

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Sharp, Byron

How Brands Grow - What Marketers Don't Know

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

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12 717 Ft

Eredeti ár: 13 386 Ft

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Lindstrom, Martin

Buyology - Truth and Lies About Why We Buy

Random House LLC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

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7 047 Ft

Eredeti ár: 7 417 Ft

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Vaynerchuk, Gary

Jab, Jab, Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy World

Harper Collins Publ. USA, 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

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9 163 Ft

Eredeti ár: 9 645 Ft

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Tetlock, Philip E. - Gardner, Dan

Superforecasting - The Art and Science of Prediction

Random House LLC US, 2016

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

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5 054 Ft

Eredeti ár: 5 319 Ft

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Godin, Seth

This is Marketing - You Can't Be Seen Until You Learn To See

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

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8 470 Ft

Eredeti ár: 8 915 Ft

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Miller, Donald

Building a StoryBrand - Clarify Your Message So Customers Will Listen

Harper Collins Publ. USA, 2017

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatic...

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6 443 Ft

Eredeti ár: 6 782 Ft

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Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 4.0 - Moving from Traditional to Digital

John Wiley & Sons, 2017

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for ...

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9 676 Ft

Eredeti ár: 10 185 Ft

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Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan

Value Proposition Design - How to Create Products and Services Customers Want

John Wiley & Sons, 2014

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Val...

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14 165 Ft

Eredeti ár: 14 910 Ft

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Downe, Lou

Good Services - Decoding the Mystery of what Makes a Good Service

BIS Publishers, 2020

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

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8 058 Ft

Eredeti ár: 8 482 Ft

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Sugarman, Joseph

The Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

John Wiley & Sons, 2007

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven ...

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10 731 Ft

Eredeti ár: 11 295 Ft

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Beckwith, Harry

Selling the Invisible - A Field Guide to Modern Marketing

Hachette Book Group USA, 2012

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any...

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8 239 Ft

Eredeti ár: 8 672 Ft

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Serhant, Ryan

Sell It Like Serhant - How to Sell More, earn more, and become the ultimate Sales Machine

Hachette Book Group USA, 2018

"Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of ec...

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11 886 Ft

Eredeti ár: 12 511 Ft

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Tapscott, Don - Tapscott, Alex

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

Penguin LLC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

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5 870 Ft

Eredeti ár: 6 178 Ft

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Neumeier, Marty

The Brand Gap - How to bridge the distance between business strategy and design

Pearson Education Limited, 2005

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strateg...

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11 453 Ft

Eredeti ár: 12 055 Ft

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Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 5.0 - Technology for Humanity

Wiley John + Sons, 2021

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Mark...

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12 096 Ft

Eredeti ár: 12 732 Ft

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Vaynerchuk, Gary

Thank You Economy

Harper Collins Publ. USA, 2011

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazo...

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7 874 Ft

Eredeti ár: 8 288 Ft

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Moore, Geoffrey A.

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

Harper Collins Publ. USA, 2014

The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech ...

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10 243 Ft

Eredeti ár: 10 782 Ft

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Knaflic, Cole Nussbaumer

Storytelling with Data - A Data Visualization Guide for Business Professionals

John Wiley & Sons, 2015

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to c...

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16 534 Ft

Eredeti ár: 17 404 Ft

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Klaff, Oren

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

McGraw-Hill Education Ltd, 2011

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextron...

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8 889 Ft

Eredeti ár: 9 356 Ft

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Ammous, Saifedean

The Bitcoin Standard - The Decentralized Alternative to Central Banking

Wiley John + Sons, 2018

THE ESSENTIAL GUIDE TO BITCOIN'S HISTORY, PROPERTIES, USES, AND FUTURE In The Bitcoin Standard, economist Saifedean Ammous walks readers ...

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12 515 Ft

Eredeti ár: 13 173 Ft

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Hennessy, Brittany

Influencer - Building Your Personal Brand in the Age of Social Media

Penguin LLC US, 2018

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

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6 650 Ft

Eredeti ár: 6 999 Ft

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Jordan, Jason - Vazzana, Michelle

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most "Sales may be an art, but sales management is a science. Cracking the S...

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13 794 Ft

Eredeti ár: 14 519 Ft

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Wu, Tim

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Random House LLC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

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5 078 Ft

Eredeti ár: 5 345 Ft

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Soto, Drew

Know Your Onions - Corporate Identity - Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys

BIS Publishers, 2020

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector ...

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7 275 Ft

Eredeti ár: 7 657 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - How To Take Control of the Customer Conversation

Penguin Books Ltd (UK), 2013

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

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8 459 Ft

Eredeti ár: 8 904 Ft

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Kapferer, Jean-Noël

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands

Kogan Page, 2012

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

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18 553 Ft

Eredeti ár: 19 529 Ft

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Hall, Simon

Innovative B2B Marketing - New Models, Processes and Theory

Kogan Page, 2022

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developme...

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12 710 Ft

Eredeti ár: 13 378 Ft

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Belfort, Jordan

Way of the Wolf

Simon + Schuster Inc., 2018

Originally published in hardcover in 2017 by North Star Way.

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7 441 Ft

Eredeti ár: 7 832 Ft

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Youngblood, Michael - Chesluk, Benjamin

Rethinking Users - The Design Guide to User Ecosystem Thinking

BIS Publishers, 2020

Die normale Vorstellung vom "Benutzer" ist unvollständig und basiert auf veralteten Vorstellungen. Diese Vorstellungen von einfachen, dir...

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12 100 Ft

Eredeti ár: 12 736 Ft

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Armstrong, Gary - Kotler, Philip - Opresnik, Marc Oliver

Marketing: An Introduction, Global Edition

Pearson Education Limited, 2019

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and captur...

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31 945 Ft

Eredeti ár: 33 626 Ft

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Maeda, John

How to Speak Machine - Computational Thinking for the Rest of Us

Penguin LLC US, 2019

Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you a...

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7 444 Ft

Eredeti ár: 7 835 Ft

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Roth, Alvin E.

Who Gets What - And Why - The New Economics of Matchmaking and Market Design

Harper Collins Publ. USA, 2016

"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." - Economist.com? "In this fascinating, of...

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6 443 Ft

Eredeti ár: 6 782 Ft

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Eklund, Fredrik - Littlefield, Bruce

The Sell - The Secrets of Selling Anything to Anyone

Penguin LLC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

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7 061 Ft

Eredeti ár: 7 432 Ft

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Alvarez, Cindy

Lean Customer Development - Building Products Your Customers Will Buy

OREILLY MEDIA, 2017

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ide...

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16 073 Ft

Eredeti ár: 16 918 Ft

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Burg, Bob - Mann, John David

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

Penguin LLC US, 2015

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful...

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10 662 Ft

Eredeti ár: 11 223 Ft

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Morgan, Tony

Visual Merchandising - Window and in-store displays for retail, 3rd edition

Laurence King Publishing, 2016

Ein Leitfaden zu allen Aspekten des Visual Merchandising: von der Schaufenster- und Ladengestaltung bis zur Psychologie des Einkaufs- und...

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12 226 Ft

Eredeti ár: 12 869 Ft

antikvár

Piskóti István Rekettye Gábor Lehota József

Marketing Theory and Practice

Bagolyfészek Antikvárium

hibátlan, olvasatlan példány

2004

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

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5 000 Ft

antikvár

GRIN Verlag, 2018

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Ap...

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7 187 Ft

Eredeti ár: 7 565 Ft

idegen

Socially Responsible Consumption and Marketing in Practice - Collection of Case Studies

Springer Malaysia Representative Office, 2022

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss a...

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55 785 Ft

Eredeti ár: 58 721 Ft

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Kogan Page, 2023

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

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8 683 Ft

Eredeti ár: 9 139 Ft

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