Kevin Lane Keller művei

Marketing Management, Global Edition

Marketing Management

Marketingmenedzsment

Olyan munkához ajánlást írni, amelyet figyelemfelhívás nélkül is áhítattal vesz kézbe minden marketingben jártas és kezdő egyaránt, nehéz...

Marketing Management (Twelfth Edition)

Framework for Marketing Management, A, Global Edition - European Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include conte...

Marketing-Management - Konzepte - Instrumente - Unternehmensfallstudien

Marketing Management