Kevin Lane Keller művei

Marketing-Management - Konzepte - Instrumente - Unternehmensfallstudien

Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten, auf die Marketing trifft, verknüpft. Dr...

Framework for Marketing Management, A, Global Edition - European Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

Marketing Management

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text bot...

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...

Marketing Management, Global Edition

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler...

Marketing Management

Marketingmenedzsment

Olyan munkához ajánlást írni, amelyet figyelemfelhívás nélkül is áhítattal vesz kézbe minden marketingben jártas és kezdő egyaránt, nehéz...

Marketing Management (Twelfth Edition)