Kevin Lane Keller művei

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...

Framework for Marketing Management, A, Global Edition - European Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

Marketing Management, Global Edition

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler...

Marketing-Management - Konzepte - Instrumente - Unternehmensfallstudien

Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten, auf die Marketing trifft, verknüpft. Dr...

Marketing Management

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text bot...

Marketing Management (Twelfth Edition)

Marketing Management

Marketingmenedzsment

Olyan munkához ajánlást írni, amelyet figyelemfelhívás nélkül is áhítattal vesz kézbe minden marketingben jártas és kezdő egyaránt, nehéz...