Ogilvy on advertising
Prion, 1999
Összefoglaló
David Ogilvy's Classic Guide to the World of Advertising. Brutally frank and witheringly opinionated, the most successful adman of all time - founder of Ogilvy and Mather, creator of countless brilliant campaigns - tells you how to make advertising work. - How to create advertising that sells the product - Twelve kinds of TV commercials that work and four that don't - How to write successful copy - and get people to read it - How to run an agency - Secrets of success in direct mail Eighteen miracles of research - How to choose an agency for your product - What advertising can do for charities and good causes - The six giants who created modern advertising
Részletek
- angol
- 224 oldal
- Kötés: papír / puha kötés
- jó állapotú antikvár könyv
- Szállító: Antikvár Könyvek Kft.
Picture Dictionary
This picture dictionary lists a lot of words and explains what they mean. The pictures will help you to understand the words. At the end of every chapter there is a puzzle picture. Look at these p...
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