Ogilvy on advertising

Összefoglaló

David Ogilvy's Classic Guide to the World of Advertising. Brutally frank and witheringly opinionated, the most successful adman of all time - founder of Ogilvy and Mather, creator of countless brilliant campaigns - tells you how to make advertising work. - How to create advertising that sells the product - Twelve kinds of TV commercials that work and four that don't - How to write successful copy - and get people to read it - How to run an agency - Secrets of success in direct mail Eighteen miracles of research - How to choose an agency for your product - What advertising can do for charities and good causes - The six giants who created modern advertising