Made to Stick
Arrow Books, 2008
Összefoglaló
In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. Isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information - and what we can all do to make sure our own ideas register with others.
Részletek
- angol
- 292 oldal
- Kötés: puhatáblás, ragasztókötött
- ISBN: 9780099505693
Online ár:
5 938 Ft
Eredeti ár: 6 250 Ft
Online ár:
5 117 Ft
Eredeti ár: 5 386 Ft
Online ár:
8 802 Ft
Eredeti ár: 9 265 Ft
Online ár:
5 938 Ft
Eredeti ár: 6 250 Ft
Online ár:
5 117 Ft
Eredeti ár: 5 386 Ft
Online ár:
8 802 Ft
Eredeti ár: 9 265 Ft
Online ár:
6 733 Ft
Eredeti ár: 7 087 Ft
Online ár:
7 960 Ft
Eredeti ár: 8 378 Ft
ÉRTÉKELÉSEK
0
az 5-ből
0 értékelés alapján