Nirmalya Kumar művei

Marketing a strategy

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money ...

Private Label Strategy - How to Meet the Store Brand Challenge - Első kiadás

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer bran...

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

This is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than frustrated by marketing's inability to d...