Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Kategóriák

Találatok száma: 2

Nirmalya Kumar: Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation antikvár

antikvár

Nirmalya Kumar

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Weöres Antikvárium

jó állapotú antikvár könyv

Harvard University Press, 2004

This is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than frustrated by marketing's inability to d...

Online ár:

5 990 Ft

Nirmalya Kumar: Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation antikvár

antikvár

Nirmalya Kumar

Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Könyvtársaság Antikvárium

jó állapotú antikvár könyv

Harvard University Press, 2004

This is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than frustrated by marketing's inability to d...

Online ár:

5 890 Ft