Chip Heath művei

Decisive - How to Make Better Decisions

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawin...

Made to Stick - Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-...

Made to Stick

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in r...

Making Numbers Count - The Art and Science of Communicating Numbers

Making Numbers Count - The art and science of communicating numbers

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. _________...

Making Numbers Count - The art and science of communicating numbers

'Concise, breezy and pragmatic' Wall Street Journal'Remarkably practical techniques for comprehending and communicating the maths that re...

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Switch - How to Change Things When Change is Hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But w...

Switch: How to Change Things When Change is Hard

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. In a compelling, story-driven narrati...

The Power of Moments - Why Certain Experiences Have Extraordinary Impact

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the ...