Chip Heath művei

Decisive - How to Make Better Decisions

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal h...

Made to Stick - Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.&...

Made to Stick

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in r...

Made to Stick

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in r...

Making Numbers Count - The art and science of communicating numbers

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.<BR>...

Making Numbers Count - The art and science of communicating numbers

'Concise, breezy and pragmatic' Wall Street Journal<BR><BR>'Remarkably practical techniques for comprehending and communicati...

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Switch - How to Change Things When Change Is Hard

Switch: How to Change Things When Change is Hard

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. In a compelling, story-driven narrati...

The Power of Moments - Why Certain Experiences Have Extraordinary Impact