Chip Heath művei

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad! - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Megragad - Hogyan vigyük sikerre gondolatainkat?

Mitől olyan ellenállhatatlanok a városi legendák? Miért hatékonyabbak egyes tanórák másoknál? Miért forognak sok kultúrában hasonló közmo...

Made to Stick

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in r...

Switch: How to Change Things When Change is Hard

The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. In a compelling, story-driven narrati...

Switch - How to Change Things When Change is Hard

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But w...

Made to Stick - Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-...

Decisive - How to Make Better Decisions

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawin...

The Power of Moments - Why Certain Experiences Have Extraordinary Impact

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the ...

Making Numbers Count - The Art and Science of Communicating Numbers

Making Numbers Count - The art and science of communicating numbers

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. _________...

Making Numbers Count - The art and science of communicating numbers

'Concise, breezy and pragmatic' Wall Street Journal'Remarkably practical techniques for comprehending and communicating the maths that re...