Marketing kategória termékei

Made to Stick - Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essen...

To Sell Is Human - The Surprising Truth About Moving Others

Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street ...

Buyology - How Everything We Believe About Why We Buy is Wrong

Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely...

Sell It Like Serhant - How to Sell More, Earn More, and Become the Ultimate Sales Machine

Discover how to become the ultimate sales machine.

Contagious - How to Build Word of Mouth in the Digital Age

An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.

Superforecasting - The Art and Science of Prediction

Philip Tetlock is Leonore Annenberg University Professor of Psychology at the University of Pennsylvania. He is the author of several boo...

B2B Marketing Strategy - Differentiate, Develop and Deliver Lasting Customer Engagement

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and c...

Digital Marketing Strategy - An Integrated Approach to Online Marketing

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition...

Why We Buy - The Science of Shopping

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers,"...

Positioning - The battle for your mind. How to be seen and heard in the overcrowded marketplace

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary app...

Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular ...

Building Strong Brands

A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonald...

Flip the Script - Getting People to Think Your Idea is Their Idea

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make...

Small Data - The Tiny Clues That Uncover Huge Trends

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by ...

Permission Marketing - Turning Strangers into Friends and Friends into Customers

For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

Don Tapscott (Author) Don Tapscott is one of the most influential living theorists about business and society. He is the author or co-aut...

Powerful B2B Content - Using Brand Journalism to Create Compelling and Authentic Storytelling

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to e...

The Storyteller's Secret - How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

The bestselling author of Talk Like TED reveals the key to telling powerful stories that inspire, motivate, educate, build brands, launch...

Understanding Digital Marketing - A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers on...

The Attention Merchants - The Epic Struggle to Get Inside Our Heads

Tim Wu is an author, policy advocate, and professor at Columbia University. He has been variously named as one of the leaders in science ...

Smoke Signals: 100 Years of Tobacco Advertising - 100 Years of Tobacco Advertising

Kotler, P: ONLIFE FASHION

The Storytelling Book - Finding the Golden Thread in Your Communications

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we re...

Conglomerate Mergers and Market Competition

Business mergers are nowadays much in fashion and in the news, but relatively litte is known about their effects on different aspects of ...

Social Media Strategy - A Practical Guide to Social Media Marketing and Customer Engagement

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital c...

Marketing Metrics

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even...

Elephants and Cheetahs - The Beauty of Operations

Do systems have souls?This book, based on a popular elective at IIM Ahmedabad, examines the hard trade-offs inherent in the design of ope...

Selling is Not Optional

Your Amazing Itty Bitty Guide to Being TED-Worthy - 15 Essential Secrets of Successful Speaking Based in Human Neurobiology

Make All CommunicationTED-WorthyBecome a far more effective Leader and Communicator By Using Principles Based in NeurobiologyPublic speak...

Do Purpose - Why Brands with A Purpose Do Better and Matter More

Entrepreneur and maverick marketer Hieatt reveals the intuitive principles at the heart of any great purpose-driven brand, and show the r...

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars ...

Design Journeys through Complex Systems - Practice Tools for Systemic Design

Hier geht es um intelligente (Benutzer-)Oberflächen für Information und Interaktion. Das "Systemische Design" nutzt Systemdenken und Dien...

Hug Your Customers - STILL the Proven Way to Personalize Sales and Achieve Astounding Results

The book is a deceptively simple but winning approach to customer service - that a relationship is at the heart of every transaction. Jac...

Networking in the 21st Century... on LinkedIn: Creating Online Relationships and Opportunities

Outbounding - Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

Too many companies have let their sales people devolve into an order-taking, customer "farming" team where the focus is on following up o...

How to Listen with Intention - The Foundation of True Connection, Communication, and Relationships

Learn to connect, create rapport, develop trust, and build deep relationships. In this day and age, the art of deep listening is a superp...

The Power Presenter - Techniques, Style, and Strategy to Be Suasive

In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that...

Consumer Behaviour

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and ...

The Digital Marketing Handbook - Deliver Powerful Digital Campaigns

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry ...

Digital Branding - A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the ta...

I Am My Brand - How to Build Your Brand Without Apology

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide t...

Social Selling - Techniques to Influence Buyers and Changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you ...

Tech-Powered Sales - Achieve Superhuman Sales Skills

Create sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you oper...

Marketing Communications in English

The Transparency Sale - How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared b...

Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry

Every industry revolves around Key People of Influence. People think it takes decades of hard work, academic qualifications and good luck...

Team Code of Honor - The Secrets of Champions in Business and in Life

Originally published under the title: The ABC's of building a business team that wins / Blair Singer. New York: Warner Business Books, c2...

Ultimate Guide to Influencer Marketing

"This book is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influen...

Sell Less, Win More - Flip the Script for Sales Success

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to the product bein...

How's Your Computer-Side Manner? - The 9 Digital Communication Mistakes You're Making That Are Holding You Back

How’s Your Computer-side Manner? is a smartly written guide for modern professionals seeking to improve their digital communications—to l...

No B.S. Guide to Successful Marketing Automation: The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in M

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving succe...

The 10-Second Customer Journey - The CXO's playbook for growing and retaining customers in a digital world

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are mad...

Say What They Can't Unhear - The 9 Principles of Lasting Change

Nine principles of persuasion to motivate, not manipulate. Change isn't an easy sell. And, in business, pivoting in a new direction requi...

Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fu...

Inside Nuvola Lavazza - A Hub for Strategic Communication, Company Values, and Vision

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strate...

Non-Obvious Guide To PR & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies ...

Harvard Business Review Sales Management Handbook - How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running an effective sale...

Selling in a Post-Trust World - Discover the Soft Skills That Yield Hard Dollars

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at ...

Responsible Marketing - How to Create an Authentic and Inclusive Marketing Strategy

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond p...

Smashvertising - How to Crush Your Competition with Ads That Buyers Can't Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psycho...