Made to Stick
Arrow Books, 2008
Összefoglaló
In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. Isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information - and what we can all do to make sure our own ideas register with others.
Részletek
- angol
- 292 oldal
- Kötés: puhatáblás, ragasztókötött
- ISBN: 9780099505693
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