Mauborgne, R: Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Összefoglaló

From the authors who brought you one of the most iconic and impactful strategy books ever written - and changed the language of business forever with the power concepts of 'red oceans' and 'blue oceans' - comes Blue Ocean Shift. Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide open blue oceans of new market space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here, you'll learn: WHY focusing on the competition misses huge growth opportunities and HOW to expand your thinking on strategy beyond competing WHY thinking creative destruction and disruption as sources of innovation is limiting and HOW you can grow through nondisruptive creation HOW anyone in any organization can move from red to blue oceans with Blue Ocean Shift's systematic five-step process - not just entrepreneurs WHY people's confidence is essential to create and execute your growth strategy and HOW to build it WHY you should not build your growth strategy based on existing environmental and industry conditions and HOW you can shape them in your favour for growth 'Blue Ocean Shift takes the ground-breaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether' Daniel H. Pink, bestselling author of Drive and To Sell Is Human 'Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a blue ocean initiative' Forbes