The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
The Instant New York Times Bestseller 'The master of productivity.' Steven Bartlett, creator of Diary of a CEO 'The book we've all been waiting for.' Dr Julie Smith, author of Why Has Nobody Told M...
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