Giles Lury: Inspiráló innovációk
könyv Inspiráló innovációk

Pallas Athéné Könyvkiadó Kft., 2020

A legjobb ötletek gyakran a legváratlanabb helyzetekben jutnak eszünkbe, megvalósításukhoz pedig gyakran rögös és fordulatokban gazdag út...

15%
3 499 Ft 2 974 Ft
Lury, Giles: The Marketing Complex
idegen
Lury, Giles
The Marketing Complex

Kogan Page, 2017

Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the bra...

5%
9 489 Ft 9 015 Ft
Lury, Giles: Inspiring Innovation
idegen
Lury, Giles
Inspiring Innovation

Lid Publishing, 2019

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presen...

5%
6 168 Ft 5 860 Ft
Lury, Giles - Mousinho, Katy: Wonder Women
idegen
Lury, Giles - Mousinho, Katy
Wonder Women

Lid Publishing, 2020

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the wor...

Lury, Giles: Just What the Doctor Ordered
idegen
Lury, Giles
Just What the Doctor Ordered

Lid Publishing, 2020

The pharmaceutical industry relies on hard science, but any drugs that are developed are only effective when they are taken or used by th...