Geoffrey A. Moore művei

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative...

Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers

Inside the Tornado. Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Crossing the Chasm - Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

Crossing the Chasm ? Den Abgrund überwinden und den Massenmarkt erreichen Warum scheitern so viele technologische Innovationen ? trotz üb...

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Crossing the Chasm

Revised edition, marketing and selling high-tech products to mainstream customers; Here is the bestselling guide that created a new game ...