Marketing - Economics - Social Sciences, Law, Economics - English books - Idegen nyelvű

idegen

Sharp, Byron

How Brands Grow - What Marketers Don't Know

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

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12 878 Ft

Eredeti ár: 13 555 Ft

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Holiday, Ryan

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

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6 010 Ft

Eredeti ár: 6 326 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - Taking Control of the Customer Conversation

Penguin LLC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

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13 257 Ft

Eredeti ár: 13 954 Ft

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Lindstrom, Martin

Buyology - Truth and Lies About Why We Buy

Random House LLC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

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7 455 Ft

Eredeti ár: 7 847 Ft

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Tetlock, Philip E. - Gardner, Dan

Superforecasting - The Art and Science of Prediction

Random House LLC US, 2016

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

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4 988 Ft

Eredeti ár: 5 250 Ft

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Godin, Seth

This is Marketing - You Can't Be Seen Until You Learn To See

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

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8 923 Ft

Eredeti ár: 9 392 Ft

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Downe, Lou

Good Services - Decoding the Mystery of what Makes a Good Service

BIS Publishers, 2020

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

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9 941 Ft

Eredeti ár: 10 464 Ft

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Sugarman, Joseph

The Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

John Wiley & Sons, 2007

A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it's for pr...

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10 833 Ft

Eredeti ár: 11 403 Ft

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Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 5.0 - Technology for Humanity

Wiley John + Sons, 2021

PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging...

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12 431 Ft

Eredeti ár: 13 085 Ft

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Tapscott, Don - Tapscott, Alex

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

Penguin LLC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

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5 634 Ft

Eredeti ár: 5 930 Ft

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Klaff, Oren

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

McGraw-Hill Education Ltd, 2011

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextron...

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9 778 Ft

Eredeti ár: 10 292 Ft

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Ammous, Saifedean

The Bitcoin Standard - The Decentralized Alternative to Central Banking

Wiley John + Sons, 2018

THE ESSENTIAL GUIDE TO BITCOIN'S HISTORY, PROPERTIES, USES, AND FUTURE In The Bitcoin Standard, economist Saifedean Ammous walks readers ...

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12 878 Ft

Eredeti ár: 13 555 Ft

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Wu, Tim

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Random House LLC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

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5 214 Ft

Eredeti ár: 5 488 Ft

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Romaniuk, Jenni

Building Distinctive Brand Assets

Oxford University Press, 2018

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

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12 435 Ft

Eredeti ár: 13 089 Ft

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Belfort, Jordan

Way of the Wolf

Simon + Schuster LLC, 2018

Originally published in hardcover in 2017 by North Star Way.

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7 451 Ft

Eredeti ár: 7 843 Ft

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Jordan, Jason - Vazzana, Michelle

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most "Sales may be an art, but sales management is a science. Cracking the S...

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14 186 Ft

Eredeti ár: 14 932 Ft

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Romaniuk, Jenni - Sharp, Bryon

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Oxford University Press, 2021

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What ...

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14 921 Ft

Eredeti ár: 15 706 Ft

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De Soto, Drew

Know Your Onions: Corporate Identity - Get Your Head Around Corporate Identity Design and Deliver One Like the Big Boys

BIS Publishers, 2020

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the se...

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7 902 Ft

Eredeti ár: 8 317 Ft

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Eklund, Fredrik - Littlefield, Bruce

The Sell - The Secrets of Selling Anything to Anyone

Penguin LLC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

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6 854 Ft

Eredeti ár: 7 214 Ft

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Youngblood, Michael - Chesluk, Benjamin

Rethinking Users - The Design Guide to User Ecosystem Thinking

BIS Publishers, 2020

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem:...

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12 450 Ft

Eredeti ár: 13 105 Ft

idegen

Kemp, Oliver

Social Media Marketing 2024 - The Complete Social Media Marketing Guide

Oliver Kemp, 2023

Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking...

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11 380 Ft

Eredeti ár: 11 978 Ft

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Branding, Michael

Social Media Marketing 2021 and Digital Marketing - The Complete Online Business, Social Media Agency and Personal Brand Workbook for Beginners to Turn your Online Presence into a Money Making Machine

My Publishing Empire ltd, 2021

If you want to turn your business or personal brand into a money making machine, then keep reading! Entrepreneurs and influencers all aro...

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23 409 Ft

Eredeti ár: 24 641 Ft

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Cassatt, Amanda

Web3 Marketing - A Handbook for the Next Internet Revolution

Wiley John + Sons, 2023

Praise for Web3 Marketing "As ConsenSys' first CMO, Cassatt has long seen Web3 as a way for people to reclaim control of their digital id...

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11 402 Ft

Eredeti ár: 12 002 Ft

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Kotler, Philip - Keller, Kevin Lane - Chernev, Alexander

Marketing Management, Global Edition

Pearson Education Limited, 2021

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotle...

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41 240 Ft

Eredeti ár: 43 410 Ft

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Perri, Melissa

Escaping the Build Trap - How Effective Product Management Creates Real Value

O'Reilly Media, 2018

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather ...

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16 322 Ft

Eredeti ár: 17 181 Ft

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Kapferer, Jean Noel

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

Kogan Page Ltd, 2015

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

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17 980 Ft

Eredeti ár: 18 926 Ft

antikvár

Piskóti István Rekettye Gábor Lehota József

Marketing Theory and Practice

Bagolyfészek Antikvárium

hibátlan, olvasatlan példány

2004

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

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5 000 Ft

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Pepels, Werner

Marketing Communications.

Duncker & Humblot GmbH, 2021

Behind marketing communications stand complex and complicated issues which are rarely formulated with the necessary theoretical depth and...

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16 515 Ft

Eredeti ár: 17 384 Ft

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Kotler, Philip - Keller, Kevin Lane

Framework for Marketing Management, A, Global Edition - European Edition

Pearson, 2015

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

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31 377 Ft

Eredeti ár: 33 028 Ft

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de Sand, Felix van - Frison, Anna-Katharina - Holl, Katharina - Riener, Andreas - Zotz, Pamela

User Experience Is Brand Experience - The Psychology Behind Successful Digital Products and Services

Springer International Publishing AG, 2020

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual b...

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22 076 Ft

Eredeti ár: 23 237 Ft

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Akude, Derrick Nukunu

AI and Machine Learning in Marketing: Transforming Customer Engagement

LAP LAMBERT Academic Publishing, 2024

This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particu...

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37 918 Ft

Eredeti ár: 39 913 Ft

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Gurzki, Hannes

The Creation of the Extraordinary - Perspectives on Luxury

Springer Fachmedien Wiesbaden GmbH, 2020

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have bec...

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22 083 Ft

Eredeti ár: 23 245 Ft

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Tigges, Richard

Can AI Craft Communication? - Guide to the introduction of Generative Artificial Intelligence in PR & Marketing

Books on Demand GmbH, 2025

Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fas...

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12 339 Ft

Eredeti ár: 12 988 Ft

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Larsen, Fridrik

Commodity Branding - A Qualitative Research Approach to Understanding Modern Energy Brands

Springer International Publishing AG, 2023

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the ...

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22 083 Ft

Eredeti ár: 23 245 Ft

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Bundgaard-Jorgensen, Uffe

How to Attract Investors - A Personal Guide to Understanding Their Mindset and Requirements

Jenny Stanford Publishing, 2016

Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In so...

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24 506 Ft

Eredeti ár: 25 795 Ft

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Clippinger, Dorinda

Producing Written and Oral Business Reports - Formatting, Illustrating, and Presenting

Business Expert Press, 2017

Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing rep...

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8 351 Ft

Eredeti ár: 8 790 Ft

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Mack, Dean

How to Talk to People - The Right Way - The Only 7 Steps You Need to Master Conversation Skills, Effective Communication and Conversation Tactics Today

Dean Mack, 2024

Learn How to Lead Interesting, Engaging and Funny Conversations by Following These 7 Easy Steps! Do you find yourself stuck in conversati...

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6 771 Ft

Eredeti ár: 7 127 Ft

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Manning, Gerald - Ahearne, Michael - Reece, Barry L

Selling Today: Partnering to Create Value, Global Edition

Prentice Hall, 2023

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scena...

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40 081 Ft

Eredeti ár: 42 190 Ft

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Ennew, Christine - Waite, Nigel - Waite, Róisín

Financial Services Marketing - A Guide to Principles and Practice

Routledge, 2024

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining...

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152 150 Ft

Eredeti ár: 160 157 Ft

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Marckworth, Peg

Competition is Irrelevant - The Essential Workbook for Creating a Stand-Out Brand

Marckworth Associates Inc, 2015

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business ow...

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13 282 Ft

Eredeti ár: 13 981 Ft

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Rowles, Daniel

Digital Branding - How to Successfully Build and Measure a Brand Online

Kogan Page Ltd, 2025

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online pre...

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42 668 Ft

Eredeti ár: 44 913 Ft

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Homburg, Christian - Kuester, Sabine - Krohmer, Harley

Marketing Management - A Contemporary Perspective

McGraw-Hill Education Ltd, 2013

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Eu...

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29 297 Ft

Eredeti ár: 30 838 Ft

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Wirtz, Jochen

Essentials of Services Marketing

Pearson Education Limited, 2022

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across t...

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39 125 Ft

Eredeti ár: 41 184 Ft

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Kozinets, Robert - Gretzel, Ulrike - Gambetti, Rossella

Influencers and Creators - Business, Culture and Practice

SAGE Publications Ltd, 2023

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers an...

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62 446 Ft

Eredeti ár: 65 732 Ft

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Fisher, Graham

Network and Multi Level Marketing Mastery - Follow The Ultimate MLM Business Guide For Gaining Success Today Using Social Media! Learn The Pro's Secrets on Attaining More Sales, Using Facebook and More!

AC Publishing, 2019

Do you want to create a successful Multi-level Marketing (MLM)/ Network Marketing Business? If so then keep reading… Do you have problems...

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7 251 Ft

Eredeti ár: 7 632 Ft

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Gollnhofer, Johanna - Pechmann, Jan

The 60% Potential - Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

Campus Verlag, 2025

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the ...

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14 070 Ft

Eredeti ár: 14 810 Ft

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Emerging Trends and Innovations in Financial Services - A Futurology Perspective

IGI Global, 2025

The financial services industry is undergoing a major transformation driven by rapid technological advancements and evolving consumer exp...

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81 518 Ft

Eredeti ár: 85 808 Ft

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Promoting Inclusivity and Accessibility With FinTech

IGI Global, 2025

In recent years, financial technology (FinTech) has emerged as a transformative force reshaping the global economic landscape. By leverag...

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115 303 Ft

Eredeti ár: 121 371 Ft

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Bennett, Nick

B2B Influencer Marketing - Work with Creators to Generate Authentic and Effective Marketing

Kogan Page Ltd, 2024

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy ...

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50 349 Ft

Eredeti ár: 52 998 Ft

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Carroll, Jordan

Remote for Life - How to Find a Flexible Job and Fast Forward to Freedom

Lioncrest Publishing, 2022

Is your career giving you the freedom you need to live the life you want? The remote work movement has altered expectations of what's pos...

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6 901 Ft

Eredeti ár: 7 264 Ft

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Washington, Windi

The Ultimate Guide to Digital Marketing for Content Creators

Windi Washington, 2023

"The Ultimate Guide to Digital Marketing for Content Creators" is a comprehensive resource designed to help content creators leverage the...

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11 146 Ft

Eredeti ár: 11 732 Ft

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Fornell, Claes

SATISFIED CUSTOMER

St. Martin's Griffin, 2008

In our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In this must-read exa...

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8 069 Ft

Eredeti ár: 8 493 Ft

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Enge, Eric - Ridner, Adrián

Using Generative AI for SEO - Scaling Content Development and Driving Search Engine Optimization

O'Reilly Media, 2025

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digit...

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16 341 Ft

Eredeti ár: 17 201 Ft

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Miner, Tom

Social First Brands - How Modern Brands Create Community, Loyalty, and Growth

Kogan Page Ltd, 2025

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build soc...

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15 312 Ft

Eredeti ár: 16 117 Ft

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Tuten, Tracy L.

Principles of Marketing for a Digital Age

Sage Publications Ltd., 2022

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and custom...

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26 966 Ft

Eredeti ár: 28 385 Ft

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Holiday, Ryan

Growth Hacker Marketing - A Primer on the Future of PR, Marketing and Advertising

Profile Books, 2014

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your ...

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5 169 Ft

Eredeti ár: 5 441 Ft

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Nieto, Diana Verde

Reimagining Luxury - Building a Sustainable Future for your Brand

Kogan Page Ltd, 2024

It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. Ho...

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16 382 Ft

Eredeti ár: 17 244 Ft

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Izaret, Jean-Manuel - Sinha, Arnab

Game Changer - How Strategic Pricing Shapes Businesses, Markets, and Society

Wiley John + Sons, 2023

THE STRATEGIC PRICING HEXAGON and its seven games "The biggest benefit of Game Changer is that it will encourage business leaders to step...

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18 890 Ft

Eredeti ár: 19 884 Ft

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White, Dan

The Smart Branding Book - How to build a profitable and resilient brand

Lid Publishing, 2023

A short and powerful guide to understanding branding and building successful brands.

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5 181 Ft

Eredeti ár: 5 453 Ft

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Hague, Paul

Market Research in Practice - An Introduction to Gaining Greater Market Insight

Kogan Page Ltd, 2021

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectivel...

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18 861 Ft

Eredeti ár: 19 853 Ft

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