Marketing kategória termékei

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

OVER TWO MILLION COPIES SOLD<BR><BR>#1 Wall Street Journal Bestseller<BR><BR>'Follow these precepts and you will ...

Buyology - Truth and Lies About Why We Buy

The Challenger Sale - Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

Superforecasting - The Art and Science of Prediction

$100M Offers - How To Make Offers So Good People Feel Stupid Saying No

This is Marketing - You Can't Be Seen Until You Learn To See

Marketing 4.0 - Moving from Traditional to Digital

Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for n...

Value Proposition Design - How to Create Products and Services Customers Want

Marketing 5.0 - Technology for Humanity

Rediscover the fundamentals of marketing from the best in the business  In Marketing 5.0, the celebrated promoter of the "Four P's of Mar...

Selling the Invisible - A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how an...

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

Storytelling with Data - A Data Visualization Guide for Business Professionals

Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to co...

Zig Ziglar's Secrets of Closing the Sale - For Anyone Who Must Get Others to Say Yes!

Sell It Like Serhant - How to Sell More, earn more, and become the ultimate Sales Machine

Brand Gap, The: Revised Edition - Revised Edition

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward e...

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

The Challenger Sale - How To Take Control of the Customer Conversation

The Bitcoin Standard - The Decentralized Alternative to Central Banking

$100M Money Models - How To Make Money

*Guinness World Record: Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **This book will ...

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Influencer - Building Your Personal Brand in the Age of Social Media

The Sell - The Secrets of Selling Anything to Anyone

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

A practical framework that helps sales professionals zero in on the metrics that really matterenabling them to align their sales forces t...

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

Who Gets What - And Why - The New Economics of Matchmaking and Market Design

"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." -- Economist.com? "In this fascinating, o...

Hacking the Human Mind - The behavioral science secrets behind 17 of the world's best brands

'A book for the ages.' -Rory Sutherland, Author, Alchemy<BR><BR>How did the world's best brands get so big?<BR><BR&g...

Escaping the Build Trap - How Effective Product Management Creates Real Value

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather ...

Marketing Management, Global Edition

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler...

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

Dotcom Secrets - The Underground Playbook for Growing Your Company Online with Sales Funnels

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Instead of advertising

A guide to what marketers should do instead of advertising. Interaction design for marketing and a new breed for agencies.

Sell More Faster - The Ultimate Sales Playbook for Startups

The Work Smarter Guide to Pitching - The Playbook for Painless Persuasion

Marketing Planning & Strategy - A Practical Introduction

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketin...

Product Management

This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various...

Neo-Narratives - Markenerzählen für die nächsten Jahrzehnte

On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrat...

Principles of Marketing, Global Edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, globa...

ABC's of SEO Search Engine Optimization 101 Vol.2 - Learn About Search Engines, Keywords, Technical SEO, On-Page SEO, and Link-Building

Learn the basics of Search Engine OptimizationAre you looking for an in-depth guide to learning SEO? In this groundbreaking book by Roggi...

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. <BR> Create profitable brand strategies by building, measuring, and managing brand equity <BR&g...

The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy - How Culture Shapes the Way We Act, Think, Believe and Buy

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking<BR><BR>Oliv...

E-commerce 2023-2024: business. technology. society., Global Edition

E-commerce 20232024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concept...

GoodBusiness Day Finder 2026

Principles of Financial Economics

This second edition provides a rigorous yet accessible graduate-level introduction to financial economics. Since students often find the ...

Social First Brands - How Modern Brands Create Community, Loyalty, and Growth

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build soc...

Brands in the Age of AI

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the compl...

Using Generative AI for SEO - Scaling Content Development and Driving Search Engine Optimization

Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digit...

Marketing Management - A Contemporary Perspective

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Eu...

Framework for Marketing Management, A, Global Edition - European Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marke...

The Internet Case Study Book

Strategies For Success How to make your business work online Featuring 60 success stories, from clients' briefings to final projects,...

Global Marketing

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic...

B2B Influencer Marketing - Work with Creators to Generate Authentic and Effective Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy ...

Competition is Irrelevant - The Essential Workbook for Creating a Stand-Out Brand

A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business ow...

Click Here - The Art and Science of Digital Marketing and Advertising

Digital Branding - How to Successfully Build and Measure a Brand Online

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online pre...

The Content Fuel Framework - How to Generate Unlimited Story Ideas (For Marketers and Creators)

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simpl...

The AI-Centered Enterprise - Reshaping Organizations with Context Aware AI

Most organizations are adding AI tools to their existing systems without rethinking their overall processes. To unlock the potential of A...

Marketing Management

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text bot...