Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Pearson, 2023
Összefoglaló
For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.
Részletek
- angol
- 816 oldal
- Kötés: papír / puha kötés
- ISBN: 129272742X
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John Kotter shows how organizations can keep up with an ever-more-turbulent world, responding to threats and capturing opportunities with a unique "dual operating system," combining the benefits of...
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