Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeksto examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.
Simon Sinek sparked a movement with his bestsellers START WITH WHY and LEADERS EAT LAST. Now this beautifully illustrated book will inspire more readers to ask for help, help others, and discover t...
Online ár:
8 564 Ft
Eredeti ár: 9 014 Ft
Online ár:
12 366 Ft
Eredeti ár: 13 016 Ft
0
az 5-ből
0 értékelés alapján