"Investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work?"--Amazon.com.
The foundational and wildly popular go-to resource for influence and persuasion?a renowned international bestseller, with over 5 million copies sold?now revised adding: new research, new insights, ...
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