Personas, an essential step to successful product development, are profiles of target customers created to focus development teams on user need, context, and pain points. The Persona Lifecycle, published by Morgan Kaufmann in 2007, is a comprehensive treatment of persona creation, use, and evaluation, complete with case studies, justifications, and methodology. The groundbreaking book has received 17 five-star reviews on Amazon and accolades from gurus in the field. While the book is a must-have for user experience practitioners, the industry has called for a shorter, quick-reference edition that features just the basic steps for creating and using personas. The Persona Lifecycle: Practitioners' Quick Reference is a low-priced, condensed version that borrows just the basic steps from the parent book and presents a how-to for students, those new to the field, and practitioners wanting a quick refresher while on the job.
Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Pre...
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