Design Thinking with Artificial Intelligence - Practical Tools for Business Innovation

Összefoglaló

This book is a timely and valuable guide for innovators, designers, managers, and students who want to boost their design thinking projects through leveraging artificial intelligence capabilities. It offers over 40 traditional design thinking tools enhanced with AI. Each AID tool is ready for use, with specific step by step instructions that require little previous AI knowledge. So, if you would like to use AI to create a “Critical Items Diagram,” deploy “Explorative AI-to-AI Interviews,” build a “Customer Journey Map,” engage in “Rapid Prototyping,” or “Create a Pitch,” there is a tool to support your project!The authors highlight how AI can support and enhance each phase of the design thinking process — prepare & train, emphasize & define, ideate & select, prototype & test, and implement & learn. In addition to the AID tools, the book provides specific guidance on how to build your own AI Agents for design thinking projects and overviews of over 100 unique AI programs used in this book. Importantly, the authors offer specific means and examples of how AI programs can elevate the success of the design thinking process, offering a solution to the challenge of producing creative outcomes that are also “faster, better and cheaper.”Created through a collaboration of design and business scholars with members of the Design AI lab, this book blends rich knowledge and practical insight on use of AI for innovation. Packed with real-world use cases, examples, and practical tools, it serves as a valuable resource for both educational and professional settings.Daniel Graff is Distinguished Research Fellow and Research Director of the Design AI Lab at Tongji University, China. He has 16 years of experience in design innovation and research. He teaches Design Thinking, Design Methods & AI, and Business Model Innovation.Mark A. Clark is Professor of Management and Faculty Fellow of the Institute for Applied Artificial Intelligence at the Kogod School of Business, American University, Washington DC, USA. His research and teaching centers on team performance, leadership, and collaboration.Dan Li is a PhD student in the Design AI Lab at Tongji University, China. Passionate about integrating art and technology, she focuses on innovative solutions in smart city visualization, art installations, and branding strategy.Lei Xia is a PhD student in the College of Design and Innovation at Tongji University, China, and a visiting PhD student in the Ideation Lab at Massachusetts Institute of Technology. He is a product designer and researcher with expertise in user experience, industrial products, and enterprise systems.