The Man Who Lied to His Laptop - What We Can Learn About Ourselves from Our Machines

Összefoglaló

Counterintuitive insights about building successful relationships- based on research into human-computer interaction. <BR><BR>Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.<BR><BR>Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.<BR><BR>This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that:- Mixing criticism and praise is a wildly ineffective method of evaluation- Flattery works-even when the recipient knows it's fake- Introverts and extroverts are each best at selling to one of their ownNass's discoveries provide nothing less than a new blueprint for successful human relationships.