Hermawan Kartajaya művei

Marketing 4.0 - Moving from Traditional to Digital

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for ...

Marketing 5.0 - Technology for Humanity

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Mark...

Marketing For Competitveness - Dedikált

Entrepreneurial Marketing - Beyond Professionalism to Creativity, Leadership, and Sustainability

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Pr...

Marketing 5.0 - Technologie für die Menschheit

Neues vom Marketing-Großmeister Drei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: drastischer technologischer Fortschrit...

Marketing 6.0 - Die Zukunft ist immersiv

Im Metamarketing werden traditionelle und digitale Marketingtechniken verbunden und eine interaktive und immersive Kundenerfahrung gescha...

Marketing 4.0 - Der Leitfaden für das Marketing der Zukunft

Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle...

Marketing 6.0 - The Future Is Immersive

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there...