Marketing kategória termékei

Made to Stick - Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essen...

To Sell Is Human - The Surprising Truth About Moving Others

Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street ...

Buyology - How Everything We Believe About Why We Buy is Wrong

Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely...

Sell It Like Serhant - How to Sell More, Earn More, and Become the Ultimate Sales Machine

Discover how to become the ultimate sales machine.

Contagious - How to Build Word of Mouth in the Digital Age

An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.

Superforecasting - The Art and Science of Prediction

Philip Tetlock is Leonore Annenberg University Professor of Psychology at the University of Pennsylvania. He is the author of several boo...

B2B Marketing Strategy - Differentiate, Develop and Deliver Lasting Customer Engagement

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and c...

Why We Buy - The Science of Shopping

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers,"...

Digital Marketing Strategy - An Integrated Approach to Online Marketing

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition...

Positioning - The battle for your mind. How to be seen and heard in the overcrowded marketplace

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary app...

Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular ...

Small Data - The Tiny Clues That Uncover Huge Trends

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by ...

Permission Marketing - Turning Strangers into Friends and Friends into Customers

For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook.

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

Don Tapscott (Author) Don Tapscott is one of the most influential living theorists about business and society. He is the author or co-aut...

Powerful B2B Content - Using Brand Journalism to Create Compelling and Authentic Storytelling

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to e...

The Storyteller's Secret - How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

The bestselling author of Talk Like TED reveals the key to telling powerful stories that inspire, motivate, educate, build brands, launch...

Understanding Digital Marketing - A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers on...

The Attention Merchants - The Epic Struggle to Get Inside Our Heads

Tim Wu is an author, policy advocate, and professor at Columbia University. He has been variously named as one of the leaders in science ...

Smoke Signals: 100 Years of Tobacco Advertising - 100 Years of Tobacco Advertising

Kotler, P: ONLIFE FASHION

The Storytelling Book - Finding the Golden Thread in Your Communications

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we re...

Conglomerate Mergers and Market Competition

Business mergers are nowadays much in fashion and in the news, but relatively litte is known about their effects on different aspects of ...

Social Media Strategy - A Practical Guide to Social Media Marketing and Customer Engagement

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital c...

Elephants and Cheetahs - The Beauty of Operations

Do systems have souls?This book, based on a popular elective at IIM Ahmedabad, examines the hard trade-offs inherent in the design of ope...

Selling is Not Optional

Your Amazing Itty Bitty Guide to Being TED-Worthy - 15 Essential Secrets of Successful Speaking Based in Human Neurobiology

Make All CommunicationTED-WorthyBecome a far more effective Leader and Communicator By Using Principles Based in NeurobiologyPublic speak...

Do Purpose - Why Brands with A Purpose Do Better and Matter More

Entrepreneur and maverick marketer Hieatt reveals the intuitive principles at the heart of any great purpose-driven brand, and show the r...

Your First Year in Network Marketing - Overcome Your Fears, Experience Success, and Achieve Your Dreams!

How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of peopl...

Networking in the 21st Century... on LinkedIn: Creating Online Relationships and Opportunities

The Power Presenter - Techniques, Style, and Strategy to Be Suasive

In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that...

Outbounding - Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

Too many companies have let their sales people devolve into an order-taking, customer "farming" team where the focus is on following up o...

Marketing Communications in English

Marketing Metrics

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even...

Spin(r) -Selling

Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales per...

Marketing Concept - The St. Gallen Management Approach

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduct...

The Ultimate Marketing Plan - Target Your Audience! Get Out Your Message! Build Your Brand!

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptica...

The Digital Marketing Handbook - Deliver Powerful Digital Campaigns

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry ...

Digital Branding - A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the ta...

Social Selling - Techniques to Influence Buyers and Changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you ...

The Direct to Consumer Playbook - The Stories and Strategies of the Brands that Wrote the DTC Rules

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from th...

I Am My Brand - How to Build Your Brand Without Apology

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide t...

The Sell - The secrets of selling anything to anyone

America's No. 1 real estate broker shares his secrets for success and getting what you want out of life - no matter who you are or what y...

Brand Management - Co-creating Meaningful Brands

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are...

Tech-Powered Sales - Achieve Superhuman Sales Skills

Create sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you oper...

Design Journeys through Complex Systems - Practice Tools for Systemic Design

Hier geht es um intelligente (Benutzer-)Oberflächen für Information und Interaktion. Das "Systemische Design" nutzt Systemdenken und Dien...

Alchemy - The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

How does magic happen? Why is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing d...

Smart Pricing - How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditiona...

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars ...

Say What They Can't Unhear - The 9 Principles of Lasting Change

Nine principles of persuasion to motivate, not manipulate. Change isn't an easy sell. And, in business, pivoting in a new direction requi...

Badvertising - Polluting Our Minds and Fuelling Climate Chaos

Uncovers the devastating psychological, social and environmental costs of advertising

Capitalize Your Sales - The All-In-One Sales Framework That Saves You from Ever Struggling Again and Teaches You How to Sell with Sincerity

Transform your professional journey by mastering the art of genuine salesmanship. In CAPitalize Your Sales, Christopher A. Panagiotu offe...

Smashvertising - How to Crush Your Competition with Ads That Buyers Can't Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psycho...

Selling in a Post-Trust World - Discover the Soft Skills That Yield Hard Dollars

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at ...

HBR Sales Management Handbook - How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running an effective sale...

Organization as Time - Technology, Power and Politics

This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology,...

Practical Digital Marketing and AI Psychology - How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intellig...

Influencer Marketing Strategy - How Influencers Can Help Grow Your Business

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow ...

Selling Your Way in - The Playbook for Setting Your Income and Owning Your Life

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own ...

Inside Nuvola Lavazza - A Hub for Strategic Communication, Company Values, and Vision

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strate...

A History of Advertising - The First 300,000 Years

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within ...