The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
A practical toolkit for understanding risk in the world around us, from the author of "Reckoning With Risk".
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