How Brands Grow - What Marketers Don't Know
Oxford University Press, 2010
Összefoglaló
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Részletek
- angol
- 228 oldal
- Kötés: félvászon
- ISBN: 0195573560
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The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confu...
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