David Ogilvy's Classic Guide to the World of Advertising. Brutally frank and witheringly opinionated, the most successful adman of all time - founder of Ogilvy and Mather, creator of countless brilliant campaigns - tells you how to make advertising work. - How to create advertising that sells the product - Twelve kinds of TV commercials that work and four that don't - How to write successful copy - and get people to read it - How to run an agency - Secrets of success in direct mail Eighteen miracles of research - How to choose an agency for your product - What advertising can do for charities and good causes - The six giants who created modern advertising
This study contains almost 150 written texts in the form of short stories, essays, novels, biographies and memoirs to give the reader an insight into every aspect of Jewish life and experience. It ...
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