Handbuch Modernes Marktforschungs-Management.

Pepels, Werner

Duncker & Humblot, 2022

Összefoglaló

»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented, practical implementation. It follows the principle of the demanding practical orientation of modern textbooks. The target readers are therefore professionals in marketing functions, decision-makers and high potentials on the one hand, and students in business administration at universities on the other.

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