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Heath, Chip - Heath, Dan

Made to Stick - Why Some Ideas Survive and Others Die

Random House LLC US, 2010

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essen...

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Dan Heath Chip Heath

Arrow Books, 2008

In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in r...

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