Communications Guide for Startups - How to Win Customers, Investors, and new Talent through Inspiring Messaging

Összefoglaló

Turning communication into your startup's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication. A book for communication professionals and anyone who wants to learn more about successful communication in the startup world.