he bestselling author of The Language Instinct deploys his gift for explaining difficult ideas in a short and entertaining writing guide for the 21st century. Bad writing can't be blamed on the Internet, or on 'the kids today'. As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art.
A powerful guide to public speaking, based on scientific analysis of hundreds of TED presentations and interviews with TED speakers. With a new introduction from the author.
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