The medium is the massage - Saját kép

Összefoglaló

KÉPGARANCIA: Alba Litera saját képek.
Író/Szerző: Marshall McLuhan - Quentin Fiore
Kiadó: Penguin Books
Kiadás éve: 2008
Oldalszám: 159
Kötés: Puhatáblás
Nyelv: Angol
Állapot: jó
ISBN: 9780141035826
Méret: 11 cm x 18 cm

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social „advance” McLuhan's proclamation that „the media work us over completely” becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'.
McLuhan's remarkable observation that „societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.