A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and ...
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