The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
David Brooks is a columnist for The New York Times and frequent broadcaster. His previous books include the bestsellers The Social Animal and Bobos in Paradise. His New York Times columns reach ove...
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