Enchantment - The Art of Changing Hearts, Minds, and Actions

Összefoglaló

The process of enchantment is not about manipulating people. Enchantment transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
The goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
Guy explains all of this in Enchantment. Think of this book as How to Win Friends and Influence People (Dale Carnegie) meets Influence (Bob Cialdini) meets the Internet and social media.