Hooked - How to Build Habit-Forming Products
Penguin Books Ltd (UK), 2014
Összefoglaló
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Részletek
- angol
- 246 oldal
- Kötés: félvászon
- ISBN: 0241184835
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BrewDog co-founder James Watt bottles the essence of his success (his craft ale is sold in over 50 countries and 25 dedicated bars around the world). An anarchic, indispensable guide to thriving on...
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