The Long Tail - Why the Future of Business Is Selling Less of More

Anderson, Chris

Hachette Book Group USA, 2008

Összefoglaló

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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